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Jon Writes
Jon's Work
Meet Jon
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Designing Content + AI Systems

I’m a content designer who thinks in systems. I design how products communicate—not just what they say, but how they behave across different contexts, edge cases, and constraints. More recently, that’s included shaping interactions in AI-powered systems, where clarity, trust, and thoughtful failure handling matter just as much as the happy path.

Posts in Case studies
Empowering shoppers to manage recommended content on Shop
Empowering shoppers to manage recommended content on Shop
Case studiesJonathan McFaddenDecember 14, 2023
Incentivizing verification and shopping with Shop Cash
Incentivizing verification and shopping with Shop Cash
Case studiesJonathan McFaddenDecember 14, 2023
Leading adoption for followed shops: Aligning content patterns with product strategy
Leading adoption for followed shops: Aligning content patterns with product strategy
Case studiesJonathan McFaddenApril 15, 2023
Revamping Shop’s onboarding experience for order-tracking users with content research
Revamping Shop’s onboarding experience for order-tracking users with content research
Case studiesJonathan McFaddenSeptember 23, 2022
Improving transparency about eligibility requirement on the Shop app
Improving transparency about eligibility requirement on the Shop app
Case studiesJonathan McFaddenSeptember 3, 2022
Increasing chatbot response rate with better UX writing
Increasing chatbot response rate with better UX writing
Case studiesJonathan McFaddenSeptember 3, 2022
All Designing Content and AI Systems Copywriting + Marketing Center City Church Cheryl Turner Freelance Journalism Pets, smokes & neighborhood blokes National Sales Support Center Misc.
Designing Content and AI Systems Copywriting + Marketing Center City Church Cheryl Turner Freelance Journalism Pets, smokes & neighborhood blokes National Sales Support Center Misc.